Five Reasons to look at Email Marketing
So why add ProspectSoft Email Marketing to your shortlist?
1. Email deliverability
ProspectSoft Email Marketing uses a system of rotating IP addresses and two-part MIME emails to ensure the highest deliverability rates possible. On top of this, you can preview your emails across different email clients, and check your email's spam filter score.
Check your spam score to maximise deliverability.
2. Optimise and automate your email campaigns
Split test your eshots to optimise for the highest number of responses and conversions. Campaigns can then be automated with pre-planned follow-up emails, with emails drawing dynamic content from your CRM system where appropriate.
3. Create dynamic landing zones
Don't have the ability (or inclination!) to edit your HTML website each time you plan a new email campaign? Our landing zones take the hassle out of HTML, allowing you to create landing pages and even populate your landing pages with dynamic information, such as your prospect's name and company. You can even attach surveys to your email campaigns, and tailor your marketing emails to what people are actually interested in.
4. CRM integration
CRM integration can save up to three hours a week, by uploading your selected email recipients directly to your email campaigns. No messing round with data or CSV files necessary. Email results are then written back to the CRM system at the contact level, allowing you to see what individual emails a particular contact has received, opened and clicked on; what webpages they visited, what documents they viewed and what survey answers they gave.
Perform merges from within the CRM system, and view an individual's responses and actions.
5. Integration to Google Analytics
Integration to Google Analytics allows you to track actions beyond the click. For people who click on your eshots, find out what pages they view most, how long they spend on your site, whether they complete an action valuable to your business (conversion), whether they buy anything, what they buy, whether they have been to your website before, and much much more.
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